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Torremolinos Mayor opens the first Dealz store in Spain

On the 10th July the Mayor of Torremolinos officially opened the first Spanish branch of discount retailer Dealz in Plaza de la Nogalera, Torremolinos.

Dealz is part of Europe’s biggest single price discount retailer Poundland and brings amazing value everyday to consumers by offering top brands for less.The opening of the Torremolinos store introduces Dealz’s unique fixed price offer and €1.50 price point into the Spanish market and marks the first step in the Group’s plan to trial up to 10 stores in Spain over a two year period.

During his opening speech the Mayor commented; “I want to thank Dealz and the Poundland Group for choosing Torremolinos. This is excellent news for Torremolinos, as they have created many jobs and their 1.50€ price point and quality brands will work well for Torremolinos residents, as they guarantee both quality and value. We hope it will be a complete success and offer our support. Torremolinos is the municipality in the Costa del Sol with the most stable population throughout the year so we hope our residents and tourists will welcome and support this International brand.”

Dealz Spain’s Country Manager Alvaro Villamizar added, “The opening of this store has created 40 new jobs and represents an investment of more than 550,000€ in the area. Dealz is proud to be able to create employment in Torremolinos for people of all ages and backgrounds, and offer them a brand new, exciting career. I would like to thank the Mayor of Torremolinos, his team and all the members of Torremolinos Town Hall for their support in bringing our international brand to the area.”

As part of the opening, Dealz announced their commitment to support cancer charity Cudeca throughout 2014. This agreement was presented to the Vice President of Cudeca Susan Hannam by Daniel García Losada, Store Director of Dealz Torremolinos. To show their support for the charity they donated 40 boxes of products to support the hospice and make the lives of their residents and day centre patients better. The range of donations include juices, snacks, water, cakes, biscuits, toiletries and cleaning products and will reduce the centre’s expenses as well as give the patients a little something extra to enjoy.

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About Dealz

Dealz is the European extension of the Poundland brand, offering amazing value at a fixed price point.
Since opening their first Dealz store in 2011 in the Republic of Ireland, Dealz has been delivering top brands for less, friendly customer service coupled with a clean and bright, easy to shop store environment. Shoppers are guaranteed to find approximately 3,000 quality products per store and over 1,000 top brands across 17 shopping categories including Food and Drink, Health and Beauty, Household, Gardening, DIY, Pet, Stationery, Books, DVDs and Toys.

Since its launch in the Republic of Ireland, Dealz’s expansion has been rapid, with customers responding well to the competitively priced products, breadth and depth of range, top brands, as well as local products. Starting with two stores in 2011, six stores were opened in the Republic of Ireland by the end of March 2012, bringing over 200 new jobs to the Irish economy and a total of over €2m in capital investment. Since then Dealz has expanded considerably with over 30 stores now open and more being planned.

The efficiency of their management systems, a wealth of buying and selling experience and a flair for recognising the needs of the customer, places Dealz ahead of other retailers in the sector. It is these characteristics that guarantee Dealz a major role in the future of modern retailing throughout Europe.

By following this simple pricing strategy, Dealz will bring great value to the Spanish market. The launch of the Torremolinos store on the 2nd July 2014 marks the first step in the Group’s plan to trial up to 10 stores in Spain over a two year period.

The team at Dealz work hard to bring customers amazing value products everyday, some of which are sourced from local suppliers in Spain, and provide a fun and exciting shopping experience.

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About Poundland

Poundland plc joined the premium segment of the London Stock Market in March 2014.

Poundland is Europe’s largest single-price value general merchandise retailer and winner of the Grocer Gold Award for the second year running – this year for Variety Discounter of the Year 2014. Over 500 stores have been opened in the UK and the Republic of Ireland since 1990, including Northern Ireland. Poundland sells quality top brands and own brand products all for the single price point of £1 each, providing customers with amazing value everyday and serving an average of 5 million customers every week during Q3 2013.

With a growth strategy of at least 60 new stores every year, Poundland has exceeded this target for the financial year, creating approximately 1,600 new jobs.

In June 2010, Poundland was acquired by Warburg Pincus, a leading global private equity firm. Warburg Pincus acquired a majority stake with the management at Poundland retaining a minority shareholding and continuing to lead the business.

For more information about Poundland, please visit: