Creating jobs and offering excellent value for Spanish consumers

Discount retailer Dealz opened their second Spanish store on Thursday 16th October in Calle de Castellar 3, Alicante. The opening of this store will create 37 new jobs and represents a significant investment in the area. Dealz is part of Europe’s biggest single price discount retailer Poundland and will be bringing amazing value everyday to price-sensitive consumers by offering top brands for less.

The Store Manager Carles Cartes Fernandez said: “We are extremely excited to be introducing Dealz’s unique single price offer onto the Costa Blanca at a time when households are trying to survive on a tight budget. The price point for the majority of products in Dealz stores is 1.50€, offering customers amazing value. In addition there will always be a number of special promotions at key prices. Dealz is a unique shopping experience in Spain with a clean, bright shopping environment with friendly customer service. Customers will be amazed at what we have to offer!. At Dealz we are committed to bringing this amazing value everyday and will be offering an extensive range of top brands to our customers.”

Dealz Country Manager for Spain, Alvaro Villamizar added, “Dealz is proud to be able to create employment in Alicante and offer job seekers from all backgrounds a brand new, exciting career.”

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About Dealz

Dealz is the European extension of the Poundland brand, offering amazing value at a fixed price point. Since opening their first Dealz store in 2011 in the Republic of Ireland, Dealz has been delivering top brands for less, friendly customer service coupled with a clean and bright, easy to shop store environment. Shoppers are guaranteed to find approximately 3,000 quality products per store and over 1,000 top brands across 17 shopping categories including Food and Drink, Health and Beauty, Household, Gardening, DIY, Pet, Stationery, Books, DVDs and Toys.

Since its launch in the Republic of Ireland, Dealz’s expansion has been rapid, with customers responding well to the competitively priced products, breadth and depth of range, top brands, as well as local products. Starting with two stores in 2011, six stores were opened in the Republic of Ireland by the end of March 2012, bringing over 200 new jobs to the Irish economy and a total of over €2m in capital investment. Since then Dealz has expanded considerably with over 30 stores now open and more being planned.

The efficiency of their management systems, a wealth of buying and selling experience and a flair for recognising the needs of the customer, places Dealz ahead of other retailers in the sector. It is these characteristics that guarantee Dealz a major role in the future of modern retailing throughout Europe.

By following this simple pricing strategy, Dealz has brought great value to the Spanish market with the opening of their Torremolinos store on the Costa del Sol in July 2014. The opening of the Alicante store is the second step in the Group’s plan to trial up to 10 stores in Spain over a two year period.

The team at Dealz work hard to bring customers amazing value products everyday, some of which are sourced from local suppliers in Spain, and provide a fun and exciting shopping experience.

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About Poundland

Poundland plc joined the premium segment of the London Stock Market in March 2014.

Poundland is Europe’s largest single-price value general merchandise retailer and winner of the Grocer Gold Award for the second year running – this year for Variety Discounter of the Year 2014. Over 500 stores have been opened in the UK and the Republic of Ireland since 1990, including Northern Ireland. Poundland sells quality top brands and own brand products all for the single price point of £1 each, providing customers with amazing value everyday and serving an average of 5 million customers every week during Q3 2013.

With a growth strategy of at least 60 new stores every year, Poundland has exceeded this target for the financial year, creating approximately 1,600 new jobs.

In June 2010, Poundland was acquired by Warburg Pincus, a leading global private equity firm. Warburg Pincus acquired a majority stake with the management at Poundland retaining a minority shareholding and continuing to lead the business.

For more information about Poundland, please visit: