Salinas to boost Torrevieja tourism

A new contract lease was signed on Wednesday to ensure that Torrevieja’s salt industry keeps production going until at least 2039. The agreement was signed in Madrid between the Ministry of Finance, and Nueva Compañía Arrendataria de las Salinas (NCAST), an organization that has been the leaseholder in recent times. Among the investments to be made by NCAST, at the request of the City of Torrevieja, is the preservation of items of traditional industrial heritage, which are to be retained in perfect condition; investments in improving the environmental improvement, rehabilitation of cultural properties and the promotion of tourism projects related to salt activity.

It has also been proposed by the Department of Tourism, to develop Workshops in Torrevieja, focusing on the promotion of Salt as a tourism project. This is a firm commitment by the City of Salt, allowing visitors, for the first time, the opportunity to see the process of wet salt extraction; which is a unique way of salt extraction, only to be found in this part of the world.

The new Department of Tourism website will be presented at FITUR tourism fair and Councillor for Tourism Luis Maria Pizana said that “from the point of view of my council, the biggest challenge of promoting the Salinas as a tourism concept, is that today its sole purpose is industrial production; so there is much work ahead.” In addition, the councillor said “the municipal tourism website is ready to be presented in early 2013 at Fitur, Spain, along with the tourism fair in London.” Last week, a promotions team from Torrevieja was in London, presenting the city’s renewed local tourist guide. The event attracted about 50,000 people in 2011 with higher numbers expected to be reported this year.

Information provided by Keith Nicol