This is the new face of Iberia from November 2013, a brand image which symbolises a profound change in this company. It’s the end result of a project initiated in 2010, involving nearly 9,000 interviews with consumers. In them, our customers let us know that while Iberia is still a powerful brand, they wanted us to renovate while adhering to our core values. That is why Iberia is changing: in order to make flying with us truly a unique experience. And this new image we’re unveiling is just the beginning.