This is Spain


“Region of Murcia no-typical”

Photo © Mark Stocks


The Region of Murcia is located in south-east Spain on what is known as
the Mediterranean Arc. Set between two seas –the Mediterranean and the
Mar Menor– as a region, it has succeeded in combining its extensive
cultural heritage with innovation and avant-garde artistic tendencies.
Its most important cities are Murcia, the capital, with more than 430,000
inhabitants, Cartagena with more than 210,000 and Lorca with more than

The Region of Murcia has a population of around one and a half million and covers
an area of 11,300km2. Although it is not a very large region, it offers 252km of
coast and an astonishing variety of different landscapes considering its size.
Diverse and accessible, it only takes a few hours to travel the length and breadth of
the region. Mountains, beaches and cities dot the landscape and visitors will find
history at every turn.

Another of the Region of Murcia’s main attractions is its particularly good weather,
with average temperatures in excess of 19ºC and 315 days of sun a year. All
these factors offer visitors the opportunity to choose between a wide range of
alternatives when organising their stay in the Region of Murcia. It is a destination
full of contrasts, where everything is close at hand and easily accessible.

Although the driving force behind the Region of Murcia’s economy has traditionally
been agriculture, the Regional Government has made a firm commitment to
converting the tourist sector into one of the pillars of the region’s economy. To this
end, the Department of Culture and Tourism has recently developed the brand
no-typical as a launch-pad for the region, creating a new image that is directly
identifiable with the concepts of plurality and progress.

In this way, the Region of Murcia has succeeded in positioning itself as a
benchmark in tourism and culture, with a myriad of features that goes above and
beyond stereotypes and clichés of any kind. In order to create a platform that would  act as a unified showcase for the Region’s portfolio of tourism-related products and also as an instrument for the promotion of
the Region of Murcia’s tourism strategies, was created in
2002 and, since then, has earned accolades on a number of occasions for its quality
and usefulness.

Amongst many other services on the web site, tourist resources are geographically
referenced, enabling clients to download GPS (Sat-Nav) coordinates for points of
interest. Other features include the current regional calendar of events, street
plans, online reservations, an online offer search facility and panoramic virtual
tours of tourist facilities. All in the four languages of the Region of Murcia’s
principal feeder markets: Spanish, English, French and German.

Statistics show that in 2010 received 616,840 visitors,
with an average of 1,690 visitors per day and 3,5 millions of page reads.

In 2010, one of the Department of Culture and Tourism’s most important initiatives
in the field of innovation and communication was the launch of no-typical tv, a
unique platform designed to allow users to watch TV, listen to the radio, go on a
virtual visit to different destinations, find out information and organise visits.
In terms of content has four main channels: one dedicated to
Nature, another to Culture, another to the Sea and another to Health.
This structure reflects the axes that currently provide the basis for the region’s
tourism offer and which complement the traditional sun & sand model of tourism.
To this end, initiatives include the stimulation of cultural, rural and active tourism
and the restoration and revaluation of the architectural, archaeological and artistic
heritage of the region’s towns and cities, something which, as an area where many
different cultures and civilisations have left their mark, is particularly rich in the
Region of Murcia. All of which helps make the most of an exceptional setting, which is favoured by the
climate, the variety of landscapes, heritage and visitor destinations which, unlike
other regions of Spain, are not over-saturated. Added to this is the Region’s
hospitality, gastronomy, fiestas and, above all, the friendly, welcoming nature of
the Murcian people.

You can download an ebook to Murcia City here

You can download an ebook to Cartagena City here.

Both are great reads with over 40,000 words each.

Photo © Mark Stocks
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