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Graphic Design

Your company logo, advert, flyer or business card etc is what your potential clients see first. When your design is appealing, attractive and easy to understand, it helps to convey a message to the viewer and if it’s compelling enough, it’s more likely to create a positive response and generate business for you.

You shouldn’t consider that using a professional graphic designer is an expense but rather as an investment for your business. When a potential client looks for a business, it will be your image that they first connect with. So you need to ensure that the first impression you give them is the right one.

Regular advertising with good quality adverts and eye catching marketing materials will attract new business and also create brand awareness. Effective advertising and a professional company image could increase your sales …and it doesn’t need to cost a lot to do it. Also in today’s technology and worldwide internet use, online brochures etc can be viewed easily on computers, ipads and mobile phones giving you the exposure that will contribute to the success of your company.

Where is Graphic Design Used?

An easier question to answer would be, ‘Where is graphic design NOT used?’ Since people tend to be visually oriented, graphic design is an important component of almost everything that comes into contact with the customer. Whether you’re designing your logo, a web site, or a brochure etc, it’s important to find a way to make it visually appealing to the viewer.

Good graphic design can enhance the readability of your advertising materials, since it has the ability to guide the viewer’s eye where you want it to go. Graphic design is one of the best ways of conveying your company’s message in a visual way. It can also reinforce your company’s identity, through the use of a consistent visual look or design.

Regardless of the message you are trying to convey, good graphic design will help you communicate it. Without good graphic design, your marketing materials may be functional, but not appealing which in turn will not be read or may create a negative impression of your company. Graphic design is an important marketing tool in making your company a success.


Choosing the right font is an essential aspect in good design. When creating an eye catching, readable advert or logo you shouldn’t really use more than 2 different fonts in the whole design otherwise it gets messy and difficult to read.


Layout can be a complicated part of design, it is really what makes or breaks a good design. If you see a design that catches your eye and is simple, to the point with very little distractions …this means the layout has been done correctly. It needs to grabs your attention and to make you want to start reading …that is why good layout is very important.

So if you want to take your business on a journey of success think about how you want your potential clients to see you. Contact me at Paul Scotton Design to discuss your marketing needs …. and lets get you noticed.

Email me or call 617 423 094

Also check out my portfolio of design work at

I look forward to hearing from you.

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